Copywriter — Hospitality & Food & Beverage
Most copy sounds like it came from a template. Yours won't. I write for businesses that have a real personality and want their customers to feel it.
Let's TalkBefore I wrote a word of copy, I spent two decades in Atlanta's hospitality industry — behind the bar, managing teams, and running the operation as a GM. I learned something in those years that no marketing textbook teaches: people don't come back for the product. They come back for how you make them feel.
That's what I bring to every piece of writing I do. Whether it's an email campaign for a neighborhood bar, a content series for a fitness brand, or outreach copy for a service business — I write copy that's specific, honest, and sounds like it actually came from you.
If your copy sounds like it could belong to any business, it belongs to none of them. Let's change that.
Written for the Krog Bar weekly newsletter — beer and cider pairings matched to music tracks. Perennial Saison de Lis paired with Head Automatica. Rekorderlig Pear Cider paired with Ace of Base. Crescent 9 THC Seltzer paired with "Crumblin' Erb" by OutKast. Copy that makes you feel something before you ever take a sip.
Hop City Beer & Wine — Krog Bar
A multi-part storytelling series covering the institutions that built Atlanta's bar and restaurant culture — Busy Bee Café, Dante's Down the Hatch, and CNN Center / The CTR. Long-form copy written for a short-attention-span platform. The kind of writing that makes people feel the weight of a place before they ever walk through the door.
@atltheindustry — ATL Industry History Series
Caption written for @atltheindustry's collab repost with Good Word Brewing — 90 breweries, the Duluth Town Green, shuttles from the legendary @brickstorepub. Closed with a line built for the room: "Good beer, good people, and Good Word indeed." The wit lands because we knew the audience.
Good Word Brewing Co. — @atltheindustry
Hiring post covering all three Yeppa & Co. restaurant concepts — Yeppa Buckhead/Beltline, Storico Fresco, and Forza Storico. Copy that reads like a warm referral from someone inside the industry, not a job board listing. Because that's exactly what it was.
Yeppa & Co. — @atltheindustry
A first-day-of-spring post that generated real, unprompted engagement — people tagging their favorite Atlanta patios in the comments and building a community list on their own. "Spring is here. You know what that means." Two sentences. Exactly the right job.
@atltheindustry — March 2026
Three steps. No surprises.
The difference isn't clever wordplay — it's whether it sounds like a real person talking to another real person. That's the only standard worth writing to.
No pressure, no pitch. Just a quick conversation about what you're working on and whether I can help. Fifteen minutes is usually enough to know.